Chandigarh, April 8 Sunil Jaglan, who launched the "Selfie with Daughter" campaign years ago to combat female foeticide and promote gender equality, has now unveiled the "AI Selfie with Daughter" initiative.
A former Sarpanch of Bibipur village in Jind, he said the idea is to use Artificial Intelligence to evoke the deep, unconditional bond between parents and daughters.
"AI Selfie with Daughter will not only create an emotional bond with daughters but will also generate positive feelings towards girl child education, health, safety and rights," he said.
Jaglan (43), a father of two daughters, Nandini (14) and Yachika (12), said the "Selfie with Daughter" campaign traces its roots to 2015 when he clicked a selfie with his daughter Nandini in Bibipur village in Haryana and shared it online to raise awareness against female foeticide.
He said he never imagined it would become a worldwide movement.
The initiative soon grew into a global movement and received praise from Prime Minister Narendra Modi, including mentions in the 'Mann Ki Baat' programme.
"Prime Minister Narendra Modi praised the campaign and mentioned it in his Mann Ki Baat programme. The Prime Minister's mention helped popularise the campaign globally for daughters," said Jaglan.
Building on that success, Jaglan said the new AI-driven campaign allows parents, especially those without daughters, to create a virtual image of a daughter using AI tools and pose for a "selfie" with her.
"This is not just technology, but emotion meeting innovation," he said.
"Using any AI image generator, parents who do not have a daughter can now bring their dream daughter to life...," said Jaglan.
He said the campaign could also encourage social change by inspiring people to value daughters, support their education and well-being, and reconsider harmful practices like female foeticide.
Participants can upload their AI-generated selfies on the campaign website, selfiewithdaughter.org, name their virtual daughter, and share messages as #AISelfieWithDaughter, #AISWD, #AIDaughter, along with reels.
Jaglan said the best entries will be recognised on June 9, along with a panchayat where every household participates.
He urged parents to join the campaign and celebrate the idea that "a daughter lives not just in our homes, but in our hearts."