Mumbai, February 18 – As Subhash Ghai’s Mukta Arts Ltd. and Green Gold Animation announced a memorandum of understanding (MOU) to develop animated shows and films, the filmmaker claimed that animation combined with gaming and AI will create a billion-dollar industry in the future.
He explained that a combination of these three would be used to tell stories from the homeland.
When asked about venturing into the animation space during an exclusive interview with IANS, the "Taal" filmmaker said, "I understand that today you only hear the name of AI, and you hear about animation a little less, just like gaming. But all these three things combined are going to become such a huge industry that you might not have even imagined. It will be a billion-dollar industry, just in India. India has talent, it has content, and skilled technicians. India has everything. The only thing is that now our Indian stories will be told through gaming and animation, with AI acting as a supporting tool."
Ghai was further asked, "The way animation is made in Hollywood, do you think it will take time for it to reach India?"
Responding to this, Ghai pointed out that given that India is only 70 years old, it is not appropriate to compare it to the U.S.
He further emphasized that our country has seen tremendous technological changes in the last 2 decades.
"Look, we are a country 70 years old. That is equivalent to 250-300 years old. It takes time; we are developing. If you think about what has happened in India in the last 20-25 years, the world has changed. Only Indians can change the world. But we have to bridge the gap. There are people who are 70 years old."
Under the MOU, Mukta Arts and Green Gold Animation will work together to develop multiple animated IPs inspired by landmark films from Mukta Arts’ celebrated catalogue, including "Kalicharan", "Karz", "Hero", "Karma", "Ram Lakhan", "Khalnayak", "Saudagar", and "Iqbal".
Commenting on the collaboration, Rajiv Chilaka, Founder and CEO, Green Gold Animation, said, “Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”