Mumbai, April 10 Mumbai's iconic Bandra-Worli Sea Link was illuminated with a special message to mark the 31st birthday of Reliance Industries Executive Director Anant Ambani, drawing the attention of commuters, local residents, and turning the cable-stayed bridge into a visual spectacle.
The vibrant, dynamic lighting patterns on the sea link lit up the city's western coastline on Thursday evening ahead of Anant Ambani's birthday.
Besides the glowing "Happy Birthday Anant Ambani ji" message, the landmark displayed messages like "Anant Seva Foundation; I Love (heart sign) Mumbai" and "Anant Seva Foundation AYP" along with visuals of the youngest son of industrialist Mukesh Ambani and philanthropist Nita Ambani.
Anant Ambani turned 31 on Friday (April 10).
Officials of the Maharashtra State Road Development Corporation (MSRDC), which built and operates the sea link, said the illumination was part of a paid campaign at the bridge, considered a premium site for high-visibility displays due to its strategic location and heavy traffic movement.
A senior official said the state-run corporation charges around Rs 10 lakh for a three-hour slot for private campaigns, excluding GST, and such initiatives have witnessed strong demand.
"Any private party can approach us for such campaigns, while we also undertake illuminations free of cost for government initiatives and special occasions," the official informed.
The 5.6-km-long sea link, a key arterial corridor connecting south Mumbai with western suburbs, is frequently lit up during festivals and national events such as Diwali, Republic Day and Independence Day, apart from promotional campaigns.
Recently, a campaign for the film "Superman" was also carried out at the site, officials said.
Another official said the sea link, which became fully operational in 2010, is illuminated nearly 10 times a month for private campaigns, highlighting its growing popularity as a premium urban display site.
"It remains one of our most sought-after locations," the official added.
The illumination on the cable-stayed portion of the bridge is visible from several vantage points along the Worli-Bandra stretch, including Chowpatty and other seafront locations, where visitors pause to watch the spectacle.
The display can also be seen from high-rise buildings in the vicinity, with many residents capturing visuals on their mobile phones. Motorists on the sea link and adjoining roads often slow down to witness the illumination.