New Delhi, April 3 Tyre maker CEAT Ltd announced a multi-year partnership with Indian international cricketer Yashasvi Jaiswal, effective April 1, 2026.
The association marks another significant step in CEAT's long-standing engagement with cricket and its focus on meaningful partnerships within the sport, the company said in a statement.
"He (Jaiswal) is one of the most exciting young talents in Indian cricket today, and the qualities he brings to the game – control, dependability, and adaptability – strongly align with the values we stand for as a brand," said RPG Group Vice-Chairman, Anant Goenka.