Chennai, March 6 Ashok Leyland, the flagship company of the Hinduja Group, has become the official sponsor of the five-time IPL Champions, the Chennai Super Kings, a top official said on Friday.
As part of the strategic partnership, the logo of the city-headquartered heavy commercial vehicle maker would be prominently featured on the front right of the IPL franchise's popular yellow jersey.
"This partnership continues the long-standing association between CSK and the Hinduja Group, building on the successful collaboration with Gulf Oil, another Group company (of Ashok Leyland) for over 15 years," a company statement said.
Ashok Leyland Chairman Dheeraj Hinduja, Managing Director and CEO Shenu Agarwal, formally announced the partnership in the presence of CSK's captain Ruturaj Gaikwad, and Ayush Mhatre, the captain of India's U-19 World Cup-winning team.
"We are delighted to join hands with the Chennai Super Kings, a team that embodies excellence, consistency, and a winning spirit," said Ashok Leyland Chairman Dheeraj Hinduja.
"Through this partnership, we celebrate our shared values of resilience and high performance. We are proud to support a team that has brought immense pride to our home city," he said.
On the occasion, Ashok Leyland unveiled a specially designed CSK fan bus created exclusively for the CSK's 'Whistle Podu' fan base, the statement added.
