Commercial Rights Bid: Genius Sports Leads for ISL and Federation Cup

Commercial Rights Bid: Genius Sports Leads for ISL and Federation Cup.webp

New Delhi, March 27 Two companies are bidding to acquire the commercial rights for the Indian Super League (ISL) and the Federation Cup, with one offering over ₹2100 crore for a 20-year period. The All India Football Federation (AIFF) opened the bids on Friday.

FanCode and Genius Sports submitted bids for the commercial rights related to the ISL and the Federation Cup (or Super Cup), while Capri Sports submitted bids for the commercial rights of the Indian Women's League's first division and the Indian Women's League 2.

Genius Sports, the official data provider for the English Premier League, Championship, and the Scottish league, offered ₹2129 crore over 20 years.

FanCode's bid was approximately ₹1190 crore, nearly half of Genius Sports' offer.

Capri Sports is the only bidder for the commercial rights of the Indian Women's League's first division and the Indian Women's League 2. They offered ₹150 crore over 20 years.

The AIFF opened bids for commercial rights related to competitions and properties owned by the AIFF. Bids were received for the Indian Super League (ISL), Federation Cup (formerly Super Cup), the Indian Women's League (IWL), and the IWL 2.

Bids were received from three organizations. FanCode and Genius Sports submitted bids for the commercial rights related to the Indian Super League and the Federation Cup (or Super Cup). Meanwhile, Capri Sports placed bids for the commercial rights of the Indian Women's League and the Indian Women's League 2.

The bids are for a 15-year term with a five-year extension option, with the bidder having the right of first refusal. The proposal also includes a five per cent annual increase in value.

The AIFF Executive Committee will review the bids, which are scheduled to meet on Sunday. A decision is expected on the same day.

AIFF Deputy General Secretary M. Satyanarayan refuted reports of Genius Sports being involved in betting and bookmaking.

"Genius Sport is not a betting company. They are a data and statistics provider. They work with FIFA, AFC and over 100 clubs," Satyanarayan told
 
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