New Delhi, March 11 All advertisements broadcast on private satellite TV channels are required to adhere to the Advertising Code, and no advertisement shall contain references likely to lead the public to infer that the product possesses some miraculous property or quality, the Lok Sabha was informed on Wednesday.
Minister of State for Information and Broadcasting, L Murugan, said that according to the existing regulatory framework, all advertisements broadcast on private satellite TV channels are required to adhere to the Advertising Code prescribed under the Cable Television Networks (Regulation) Act, 1995, and the rules framed thereunder.
He said that Rule 7(5) of the Advertising Code provides that "No advertisement shall contain references which are likely to lead the public to infer that the product advertised or any of its ingredients has some special or miraculous or supernatural property or quality, which is difficult to prove."
"Appropriate action is taken against the private TV channels when a violation of any provision of the Advertising Code is found," Murugan said, replying to a written question.
The minister noted that the Central Consumer Protection Authority (CCPA) has been established under Section 10 of the Consumer Protection Act, 2019, to regulate matters related to violation of consumer rights, unfair trade practices, and false or misleading advertisements, and to protect and enforce the rights of consumers as a class.