New Delhi, March 1 Ola Electric launched 'Ola Insiders' on Sunday, an exclusive community program for its existing customer base of over 10 lakh riders across the country.
The initiative offers a range of benefits to community members, including vehicle upgrades, add-ons, and referrals.
As part of the program, customers can upgrade their existing scooters and receive benefits of up to ₹50,000 on the latest Gen 3 S1 portfolio and Roadster motorcycles, including the 4680 Bharat Cell variants, Ola Electric said in a statement.
In addition, existing Ola customers can receive up to ₹20,000 in benefits when adding another Ola vehicle under the same registered name, it added.
Customers can also avail referral benefits and earn up to ₹5,000 in Ola credits upon successful delivery.
The referred buyer will also receive a ₹1,000 cashback.
"With over a million riders, our community remains central to our journey. With the launch of Ola Insiders, we are introducing a structured ownership program built around our riders, which supports seamless vehicle upgrades, enables multi-Ola households, and makes it easier for our community to bring more people into electric mobility," a company spokesperson said.
Ola Electric currently sells a wide range of Gen 3 S1 scooters and Roadster X motorcycles.