New Delhi, March 2 Indian-owned FMCG company Dabur announced on Monday an investment of Rs 60 crore to acquire a minority stake in D2C company RAS Beauty.
Its investment platform, Dabur Ventures, has signed a definitive agreement to acquire a minority stake in the new-age luxury skincare D2C company, according to a joint statement.
Founded by three women, RAS Beauty is a Raipur-based, digitally-first, fast-growing "farm-to-face" luxury skincare brand with a presence in the natural beauty segment. Its key products, which include face elixirs, serums, and moisturizers, are infused with essential oils and nature-derived actives.
Dabur India Executive Director – Group Head Corporate Strategy Abhinav Dhall said: "RAS offers a distinct skincare value proposition at the intersection of nature, science, and luxury. We believe that the premium beauty segment will experience strong growth in the coming decade, and RAS Beauty is well-positioned to capture the emerging opportunity."
RAS Beauty has a CAGR of around 75 per cent over three years, with an ARR of approximately Rs 100 crore.
This is also the first investment from Dabur Ventures, which was launched in October 2025 with the intent to acquire stakes in high-potential, new-age D2C businesses.
RAS Beauty co-founder and CEO Shubhika Jain said: "This investment will enable us to accelerate our omnichannel presence, deepen our R&D capabilities, and invest in brand and team building, all in pursuit of our longer-term goal of making RAS a leading name in Indian luxury skincare, both domestically and globally, while staying true to our core values."
Dabur Ventures has been set up with a capital allocation of Rs 500 crore to invest in ventures operating in Personal Care, Health Care, Wellness Foods, Beverages, and Ayurveda.