New Delhi, March 18 The Delhi Development Authority (DDA) plans to hire an event management company to plan "year-round cultural and wellness" activities across public spaces in the national capital, officials said on Wednesday.
The authority is seeking to appoint a single event company to curate, manage, and execute a comprehensive annual calendar of events at designated locations in Delhi.
"The initiative is rooted in the city's unique identity. Delhi has always been a vibrant cultural mosaic, shaped by its history and diverse communities. A tender has been floated to hire a company," a DDA official said on Wednesday.
The aim is to create public spaces that not only reflect this identity but also actively bring people together through shared experiences, the official stated.
According to the plan, the new framework seeks to institutionalize such efforts into a structured, year-long program for consistent public engagement.
The idea is to move beyond sporadic events and build a reliable cultural rhythm in the city, the official said.
"We want citizens to look forward to these experiences and feel a sense of ownership over their public spaces. The programming will revolve around two key pillars – art and culture and health and wellness – ensuring a mix of creative, recreational, and community-focused activities," the plan said.
Under the proposed model, the selected event aggregator will be required to organize a minimum of 16 events annually, with the flexibility to scale up to 24 events, based on demand and approvals, the officials said.
Recognizing Delhi's seasonal patterns, "the bulk of these events will be scheduled between September and April, considered the peak period for outdoor activities, while additional events during the summer will be permitted on a pro-rata fee basis," the tender said.
The aggregator will have to pay a fixed annual license fee upfront, covering the minimum guaranteed number of events, regardless of actual execution.
"This model ensures commitment and consistency in programming, while also encouraging innovation and scale," the official said.
The plan comes at a time when the Delhi government has announced a renewed push to organize more cultural events and has even organized the city's first international film festival.
