New Delhi, March 16 The EPIC Company announced the launch of its EPIC Studio on Monday, a next-generation creative studio that brings together the strengths, talent networks, and production capabilities of Juggernaut Productions and MovieVerse Studio under a single banner.
EPIC Studio will operate as a focused, unified content and film production arm of the EPIC Company, committed to bringing impactful stories to life while keeping audience preference at the core, according to a press release.
Vivek Krishnani, Chief Executive Officer, EPIC Studio (Films), said that the audience-focused mainstream film studio is committed to "delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms".
"We have expanded our presence into Telugu, Tamil, Gujarati, and Malayalam cinema, in addition to the Hindi film market. Our ambition is to bring culturally resonant narratives to life that travel across geographies and leave a lasting impact. In today’s evolving content landscape, a studio has to do more than simply make films; it must nurture talent, invest in strong development, and build stories with long-term vision," he said in a statement.
"At EPIC Studio, we are focused on creating a cinematic ecosystem rooted in disciplined greenlighting, thoughtful franchise building, nurturing meaningful creative partnerships, and developing a robust, diverse slate that balances creativity with commercial strength," he added.
Aditya Pittie, managing director of the EPIC Company, said, “EPIC Studio brings together our entire creative ecosystem, from theatrical films and OTT originals to television, digital-first formats, branded content, and more under one unified studio vision...By aligning development, production, and distribution within a single structure, we are enabling ideas to move fluidly from concept to screen, without silos. As audience behaviour continues to evolve, EPIC Studio is designed to champion culturally resonant storytelling while building a sustainable, future-ready creative ecosystem.”
Samar Khan, CEO of EPIC Studio (OTT & Television), said that the alignment of Juggernaut Productions and MovieVerse Studio allows to "approach storytelling with a unified studio mindset across EPIC Studio".
"We are no longer developing content in isolation for individual platforms; we are building IP under one creative umbrella, with scale and longevity in mind from inception. As audience viewing habits evolve, our focus is on format-driven innovation, sharper narratives, and stories that can grow across seasons, platforms, and geographies. This integrated structure gives us the ability to respond dynamically to audiences while staying anchored in strong, purposeful storytelling," he said.