Expanding into Refrigerators: Thomson's Indian Strategy

Expanding into Refrigerators: Thomson's Indian Strategy.webp

New Delhi, March 19 Thomson, a major French electronics company owned by Talisman Brands, which entered the home refrigerator segment on Wednesday, plans to be "more aggressive" in the Indian appliance market, a company official said.

Following its success in the LED TV segment here, where India became its second-largest market globally after France, Talisman Brands, based in Delaware, plans to expand into other segments, believing that the low penetration in India provides a huge opportunity for growth.

"India is now part of the fastest-growing market over the past several years," Sébastien Crombez, Sales Account Director at Talisman Brands Inc, told
 
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appliance market consumer electronics electronics french companies home appliances india led tvs market expansion market growth new delhi product launch refrigerators talisman brands thomspon
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