Mumbai, April 1 Sony Sports Network (SSN) announced the launch of its Kannada channel on Wednesday, expanding its regional network.
Sony's Tamil and Telugu sports channels are already operational.
With the launch of Sony Sports Ten 4 (Kannada), Sony Sports Network now operates 11 sports channels across five languages, including English and Hindi.
The channel will cover India's white-ball tour of England in June-July, along with the team's tours of Sri Lanka and New Zealand later this year.
The Asian Games in Aichi-Nagoya, Japan, featuring 41 disciplines, will also be broadcast on the network.
"The South market is one of the most significant, accounting for about a third of the overall television viewership, and Karnataka is among one of the most dynamic and high-potential sports markets in the country," said Rajesh Kaul, Chief Revenue Officer and Business Head (Sports and International), Sony Pictures Networks.