New Delhi, March 9 Reliance Retail, the country's largest retailer, announced on Monday that it had acquired Pahadi Local, a beauty and wellness brand known for its nature-inspired, Himalayan-themed formulations, for an undisclosed amount.
The company has also acquired the business from Pahadi Goodness, which will further strengthen its presence in the rapidly growing market for traditional beauty and wellness brands.
"With this acquisition, Reliance Retail Limited is reinforcing its strategy of building and scaling differentiated, purpose-driven Indian brands by leveraging its unique omnichannel retail ecosystem, digital commerce capabilities, and supply chain strengths," the company said in a statement.
The Pahadi Local brand is recognized for its clean formulations, responsible sourcing practices, and strong appeal among consumers seeking authentic, sustainable alternatives in skincare and wellness.
Moreover, the founding team of Pahadi Local will continue to play a key role after the business acquisition.
"Reliance Retail will support the brand's next phase of growth by expanding its presence across various retail formats, strengthening its digital presence, and accelerating innovation," the statement said.
This acquisition further underscores Reliance Retail's commitment to investing in high-potential Indian brands in the beauty, wellness, fashion, and lifestyle sectors, particularly those with strong narratives, loyal communities, and scalable business models.
Reliance Retail Ventures Ltd Executive Director Isha Ambani said: "At Reliance Retail, we are focused on curating brands that combine authenticity with innovation and meaningful consumer relevance".
"Pahadi Local's roots in Himalayan wellness traditions and its commitment to responsible sourcing make it a compelling addition to our beauty ecosystem. We are excited to nurture and scale the brand through our omnichannel network and experiential retail platforms, while carefully preserving the purity, integrity, and storytelling that define its identity," she said.
Pahadi Local's portfolio is rooted in traditional Himalayan wellness knowledge. The brand works closely with women-led self-help groups across Ladakh and Himachal Pradesh, supporting local livelihoods, alongside initiatives in healthcare, education, and environmental preservation.
"The brand's focus on transparency, minimal processing, and environmentally responsible practices aligns with Reliance Retail Limited's long-term vision for its beauty and personal care portfolio," it said.
Reliance Retail is a subsidiary of Reliance Retail Ventures Ltd (RRVL), the holding company for all the retail companies under the Reliance Industries Limited (RIL) group.
RRVL, which has a registered customer base of over 378 million, reported a consolidated turnover of Rs 3.30 lakh crore for the year ended March 31, 2025.