Film Exhibitor Attributes ‘Border 2’ Success to Audience Preferences

Film Exhibitor Attributes ‘Border 2’ Success to Audience Preferences.webp

Mumbai, February 24 – Hindi cinema has largely experienced a lull at the box office in the first two months of 2026. With most Hindi films failing to attract a significant audience in theaters, only ‘Border 2’ has emerged as a commercial success.

He told IANS, "‘Border 2’ was very good. Sunny Deol's previous films were also very good. Both brothers, Abhay Deol, Sunny Deol, and his entire family, his third brother, all their films were very good.”

He also commented on the ‘Assi’ starring Taapsee Pannu, noting that it failed to draw audiences to theaters. He said, "Anyway, the movie didn't do very well, but it didn't do terribly either. People come, people go, that's it. The rest is just a matter of luck.”

When asked if the audience is averse to content-driven films, he said, "I don't think so, because ‘Mardani’ was also a success. Again, it was a female-oriented subject. ‘Mardani 1’ and ‘Mardani 2’ have done very well.”

Talking about the most popular film among the audience, he said, "'Dhurandar', the most violent film. Critics ask, 'How can there be so much violence? The public goes mad.' But still, the audience enjoyed it. People have watched it multiple times."

‘Border 2’, starring Sunny Deol and Varun Dhawan, has emerged as one of the biggest Hindi hits of 2026, fueled by strong opening numbers and the buzz surrounding Republic Day weekend. It opened with over INR 30 cr on the first day and continued to perform well throughout the opening week. The film has maintained a steady run.
 
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bollywood border 2 box office performance film industry film revenue hindi cinema indian film mardani movie audience republic day weekend sunny deol taapsee pannu varun dhawan
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