New Delhi, March 23 Frammer AI, an Indian startup, has signed a deal with ABS-CBN, one of the world's largest media networks, according to company officials.
Frammer AI is a technology company that uses artificial intelligence (AI) to optimize how media organizations process, edit, and publish videos.
Founded in 2023 by the former management team of NDTV, it works with entertainment, sports, and news publishers across multiple geographies and languages.
Frammer will integrate AI into all video processing and editing workflows for ABS-CBN, a media conglomerate in the Philippines.
Crucially, Frammer replaced the industry veteran Wildmoka as ABS-CBN's platform for live stream production, packaging, and delivery.
With this, the broadcaster gains a fully unified and optimized system for both live and edited video workflows.
"We believe that Frammer AI will provide our teams with the most efficient and accurate platform for modern content operations. Its speed, depth, and intuitive understanding of complex content make it a strong partner. We will also work with it on developing new technologies to expand our video capabilities," said Rab Mukraj, Global CTO, ABS-CBN Group.
Frammer will work with ABS-CBN in multiple languages, including English and Tagalog, enabling faster creation and distribution of videos for social media platforms.
"ABS-CBN is one of the most respected media companies, and we are thrilled to be advancing its digital innovation by allowing AI to maximize the quality and potential of its content. We want to ensure that every video reaches its intended audience," said Suparna Singh, CEO at Frammer AI.
ABS-CBN owns television and radio channels, and connects Filipinos worldwide through news, information, and entertainment.
