Hyderabad, February 17 – National Award-winning actress Nithya Menen, who has made a mark in all four South Indian film industries, announced on Tuesday that she had also become a producer.
In a post on her Instagram page, featuring a video of her production house, Keyuri, the actress wrote, "For me, making films was always more than just telling stories. It was about being able to connect with real people on a deep level. A place beyond intellect. A place beyond thought. A place to inspire transformation – both within me, when I am immersed in the creative process, and within those who watch. To create subtle shifts that ripple quietly. Changes that are profound, yet often unnamed. Initially imperceptible, but ultimately irreversible."
She further added, "Creating through films, for me, is the miracle of touching what is human and unguarded. While this has been my process and intention since the beginning of my acting career, it will continue to be my intention as I now produce films. I present to you – Keyuri Productions."
From the video, we understand that Keyuri is a place carved from the earth, made of rock, loved by light, and without form.
It may be recalled that in January this year, the actress had penned a heartfelt post on the occasion of her first Telugu film, 'Ala Modalaindi,' completing 15 years.
In a post on her Instagram page, the actress shared her thoughts on the film, saying, "Ala Modalaindi means 'And so, it began.' I guess it was the 'leela' (play) of the universe, giving me a film with that title. A film where everything really began."
The actress said, "@nandureddyy and I often talk about what it was like back then. Nobody knew who we were, nobody cared. Most people didn't understand what we were trying to create. We were attempting to make a rom-com, which I think had not been done in Telugu, or any other language, at that time. So, nobody cared."
She further added, "We would go to Irani Chai most days after the shoot, and just relax there until late, eating Subway sandwiches for lunch. I even remember our orders. It was always the same. We improvised a lot on the spot. We would rewrite scenes 15 minutes before filming. It was amazing. There was no pressure. None of us was 'somebody,' so we did what we wanted. We were completely ourselves."
Recalling how her friend's words came true, she said, "One day, we stopped at a small Subway outlet by the side of a busy road to pick up lunch before the shoot. And Nandini told me to go inside and get it. 'You won't be able to walk freely into any restaurant like this anymore. Go buy it yourself,' she said. It sounded absurd to me. I never thought that I would be recognized one day or that people would want to see me. I didn't really want that. My plan was to do small, offbeat films, be relatively unknown, be free, take walks, sit in cafes by myself and read... BUT then came Ala Modalaindi. And nothing was ever the same again. And so, it began indeed. 15 years of Ala Modalaindi!"