New Delhi, February 26 India's Generation X is expected to consume goods and services worth over USD 500 billion by FY30, driven by rising per-capita consumption, making it a disproportionately valuable cohort for durable premium growth, according to a report by consulting firm, RedSeer.
Spending on preventive healthcare is projected to reach USD 73 billion by FY30, growing at 17 per cent CAGR, as Gen X (aged roughly 45-60 years today) shifts from reactive care to longevity-led prevention, the report titled 'The Sorted Generation: Gen X as India's Hidden Consumer Powerhouse' stated.
Similarly, the report noted that nutraceutical spending is projected at USD 20 billion by FY30, growing at 25 per cent CAGR, reflecting an outcomes-first approach to wellness and everyday health optimization.
Commenting on the findings, RedSeer Strategy Consultants Partner, Mrigank Gutgutia said, "Gen X is perhaps the most understated force in India's consumption story, as of now. Although they are financially secure, digitally confident, and clear about what they value."
This is a generation that has moved past discretionary spending and now spends deliberately on stronger health outcomes, deeper travel experiences, better-designed homes, and quality-built products that are durable, he added.
"As India's retail market approaches the trillion-dollar mark, Gen X will shape where premiumisation acquires substance and where long-term brand loyalty is built," Gutgutia noted.
According to the report, Gen X is accelerating efficacy-led premiumisation in the beauty and personal care (BPC) sector, with the Gen X BPC market projected to reach USD 8 billion by FY30 as preferences move from trends to treatments.
In terms of travel, it is becoming slower, more indulgent, and comfort-led for Gen X, which is reflected in a 25 per cent YoY rise in alternative accommodations such as luxury villas and boutique stays, and a strong preference for premium cabins and five-star stays for leisure, it noted.
Education remains a "legacy spend" for Gen X parents, with urban families spending up to Rs 10-20 lakh per child annually, alongside increasing adoption of Cambridge and IB schooling and overseas programmes, the report said, adding that Gen X is set to become a major driver of premium and outcomes-led consumption.
