New Delhi, March 22 – Amazon views India as a long-term investment market where e-commerce is still in its early stages, with substantial growth potential supported by strong macroeconomic fundamentals and positive consumer sentiment, according to a senior company executive.
Abhinav Singh, VP – Operations, India and Australia for Amazon, stated that the company's recent announcement about expanding its "zero referral fee" coverage to 12.5 crore products (from 1.2 crore items in 2025) has been positively received by sellers.
"The response from sellers has been very encouraging. They are excited not just about the reduced fees, but also about being able to pass those savings on to customers, allowing customers in the marketplace to enjoy better prices. At the same time, from a seller's perspective, they can improve their profit margins, which is also very exciting for them," he said.
He emphasized that the company's long-term outlook for India remains robust, given the structural advantages.
"We are confident that being in India is a long-term investment... retail and, within that, e-commerce is just getting started. It represents a small percentage of the overall retail market, but there is tremendous potential for growth," Singh told