New Delhi, March 24 Kerten Hospitality, headquartered in Ireland, announced its entry into India on Tuesday, aiming to launch with 1,000 keys in the first phase, featuring three brands: The House Hotel, Cloud7 Hotels, and HOSME.
India represents a strategic growth market for the group, aligning with its long-term expansion plan of entering high-growth destinations.
With the Indian hospitality market projected to reach USD 55.67 billion by 2031 at a CAGR of 14.76 percent, the country offers a compelling platform for a brand built on experience-led, locally rooted hospitality, Kerten Hospitality stated.
Marloes Knippenberg, CEO of Kerten Hospitality, said, "We are already seeing strong demand from developers and owners, and we will soon be able to cater to the vast Indian consumer market with Kerten-managed properties across the country."
Kerten Hospitality has a presence of sixty lodging projects across Europe, the Middle East, and North Africa. The group's portfolio includes hotels, serviced residences, and mixed-use lifestyle destinations.