Ahmedabad, March 6 The second semi-final of the T20 World Cup between India and England set a new global benchmark in digital sports viewership, registering a peak concurrency of 65.2 million viewers on JioHotstar, according to the ICC.
The blockbuster match, which saw India defeat England to reach the final, recorded the highest peak digital viewership for any live event globally, highlighting cricket's unmatched ability to attract massive audiences in the Indian market.
"The second semi-final of the ICC T20 World Cup 2026 has broken the world record for digital viewership. The match between BCCI and England Cricket registered a peak digital concurrency of 65.2 million viewers on JioHotstar, which is the highest for any live event worldwide," ICC chairman Jay Shah posted on X.
He said the record highlighted the ability of major global cricket events to attract huge audiences while also crediting the tournament organizers and broadcast partners.
"This demonstrates the unparalleled capacity of major global cricket events to engage Indian fans, as well as the strength of my team at the ICC and our partner JioStar in recruiting and engaging fans at scale," Shah wrote.
Calling it a landmark moment for the sport's global reach in the digital era, Shah added: "Proud moment for all of us as we set new global benchmarks in the world of sports, media, and streaming."
