New Delhi, March 26 The Indian tablet PC market grew by 2% year-on-year in 2025, with Samsung leading the segment, while Apple and Acer saw a decline in shipments, according to a Counterpoint Research report released on Thursday.
Counterpoint Research principal analyst, Anshika Jain, said that the Indian tablet market saw a clear shift towards premiumization, driven by strategic product refreshes across key brands.
"The price band of Rs 30,000-Rs 40,000 emerged as the fastest-growing segment, with shipments rising nearly 7 times, reflecting increasing consumer preference for high-performance devices," Jain said.
Samsung's tablet PC supplies in the Indian market grew by 15% year-over-year, leading to the company achieving a 31% market share in 2025 compared to 27% in 2024.
"Samsung maintained its market leadership in 2025, anchored by the Galaxy Tab A9 series across the first three quarters, before transitioning to the successor A11 series in Q4 2025, further solidifying its position in the Rs 15,000-Rs 30,000 segment while maintaining its premium presence through the Galaxy Tab S portfolio," the report said.
Apple followed Samsung with a 20% share in 2025 despite a 2% decline year-on-year.
"Apple ranked second, with the iPad (2025) 128GB Wi-Fi variant emerging as a key driver in the Rs 30,000-Rs 40,000 band, significantly influencing the market's premium mix in H2 2025. The iPad Pro series further accelerated OLED penetration, strengthening Apple's position in the high-performance segment," the report said.
Lenovo achieved a 15% market share with a 24% growth in shipments, while Xiaomi achieved 11% with a 74% jump in shipments. Acer's shipments declined by 50%, leading to a market share plummeting to 10% in 2025 from 21% in 2024. The report also noted that 2025 marked a turning point for India's tablet manufacturing landscape.
"Exports crossed one million units from negligible levels in prior years, led by Samsung and Lenovo, with shipments directed toward the US and key European markets. At the same time, domestic production accounted for 50% of annual shipments reflecting accelerated localization. This dual momentum positions India not just as a growing consumption market, but increasingly as a strategic manufacturing base within the global tablet supply chain," it said.
Counterpoint expects that the Indian tablet market is expected to see robust growth in 2026, supported by the strong momentum witnessed in the fourth quarter of 2025.
"While memory pricing will remain, a dynamic factor influencing device costs and margins, sustained demand for higher configurations and productivity-oriented devices is likely to support value growth. The export market will be particularly important to look out for in 2026, as increasing localization and supply chain diversification position India as a growing manufacturing hub beyond domestic demand," the report said.
According to the market research firm, the evolution of AI-enabled tablets and on-device AI features is expected to gradually enhance user experiences, laying the foundation for the next phase of market expansion.
