Inter-Departmental Committee Addresses Advertising Code Concerns

Inter-Departmental Committee Addresses Advertising Code Concerns.webp

New Delhi, March 18 An Inter-Departmental Committee (IDC) established by the central government hears complaints regarding violations or contravention of the programme and advertising code by private TV channels, Lok Sabha was informed on Wednesday.

Union Minister of State for Information and Broadcasting, L Murugan, said that according to the existing regulatory framework, all advertisements broadcast on private satellite TV channels are required to adhere to the Advertising Code prescribed under the Cable Television Networks (Regulation) Act, 1995 and the rules framed thereunder.

"An Inter-Departmental Committee (IDC) has been constituted by the central government, which hears complaints regarding violation or contravention of the Programme Code and the Advertising Code," he said, replying to a written question.

According to the recommendations of the IDC, the minister said, appropriate action is taken against the private TV channels through issuance of advisories, warnings, apology scrolls, and off-air orders, when a violation of any provision of the Advertising Code is established.

He said that the I&B Ministry also issues advisories from time to time to broadcasters to ensure compliance with the Advertising Code.
 
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