The Jammu and Kashmir Trade Promotion Organisation (JKTPO), under the auspices of the Industries and Commerce Department, Government of Jammu and Kashmir, is showcasing the region's agro and food processing potential at the 40th edition of AAHAR – The International Food and Hospitality Fair, which is being held from March 10 to 14 at Bharat Mandapam.
The exhibition is being organized by the India Trade Promotion Organisation in association with the Ministry of Food Processing Industries under the Raising and Accelerating MSME Performance (RAMP) Programme.
AAHAR 2026 brings together leading food and beverage companies, hospitality industry stakeholders, exporters, buyers, and policymakers from around the world. The event is expected to feature more than 1,800 exhibitors and 155 international participants from 17 countries, along with thousands of global buyers and trade delegations.
The mega event was inaugurated by Union Commerce and Industry Minister Piyush Goyal, reflecting the government's focus on strengthening India's food processing ecosystem and expanding global market access for Indian products.
The Jammu and Kashmir Pavilion, located in Hall No. 1, First Floor (IF-23), provides a platform for MSMEs, Farmer Producer Organisations (FPOs), and women entrepreneurs to showcase premium products, including GI-tagged saffron, garlic, rajmah, basmati rice, honey, millets, essential oils, herbs, spices, pulses, dried fruits, and dehydrated fruits and vegetables.
Officials said that participation in AAHAR 2026 is expected to generate valuable business interactions, trade leads, and partnerships for entrepreneurs from the Union Territory, while also enhancing the visibility of Jammu and Kashmir's agri-based value chains in national and international markets.