Jammu, April 11 – The Indian Army’s White Knight Corps launched a 100-day anti-drug campaign in Jammu and Kashmir on Saturday, in line with the UT administration’s efforts under the ‘Nasha Mukt Bharat Abhiyan’ (Drug-Free India Campaign).
Defence Ministry spokesperson, Lt. Colonel Suneel Bartwal, stated in a press release that, in alignment with the efforts of State functionaries under the Nasha Mukt Bharat Abhiyan, the Chief of Staff (COS) of the White Knight Corps launched a three-month-long series of high-impact activities as part of the Anti-Drug Campaign, reaffirming the Indian Army's commitment towards nation-building and societal resilience.
The campaign began with a Joint Pledge Ceremony, followed by a padyatra (procession) by school children and NCC cadets in Nagrota, symbolizing a unified resolve to combat the menace of drug abuse.
The initiative is being conducted in close synergy with civil administration, police authorities, medical agencies, educational institutions, and community leaders, ensuring a whole-of-society approach.
Over the next fourteen weeks, the campaign will focus on intensive awareness drives across schools and colleges, community engagement through influencers and religious leaders, and targeted outreach programs to sensitize youth and families.
Structured lectures, interactive sessions, testimonial engagements, and sustained media outreach will form the core of the awareness effort, supported by digital amplification and grassroots participation.
The initiative will also facilitate early identification, counselling support, and linkage with rehabilitation mechanisms, while promoting positive behavioral change through community participation and youth engagement activities.
This concerted effort reflects the enduring commitment of the Indian Army to partner with State agencies and civil society in addressing social challenges, strengthening public trust, and guiding the youth towards a constructive and drug-free future.
“We Serve, We Protect!” the spokesperson said.
Earlier today, launching the 100-day-long ‘Nasha Mukt Jammu Kashmir Abhiyaan’ (Drug-Free Jammu and Kashmir Campaign), Lt. Governor Manoj Sinha announced the cancellation of passports, Aadhaar cards, driving licenses, and the attachment of properties of drug smugglers and peddlers as punitive action to rid the UT of the menace.
