Thiruvananthapuram, April 7 A lively dance video featuring Kerala's CEO, Rathan U Kelkar, has gone viral on social media.
As a novel initiative aimed at motivating young voters to participate in the April 9 Assembly elections, Chief Election Commissioner Gyanesh Kumar had launched the video song in Kochi earlier.
The 1.33-minute video shows Chief Electoral Officer (CEO) Kelkar dancing on the seashore with top officials involved in conducting elections, including Thiruvananthapuram District Collector Anu Kumari, and Assistant Collector Dr Sivasakthivel.
Other participants in the beach-side dance, accompanied by a rhythmic orchestra, include Sarin SS, Under Secretary, Election Department; Booth Level Officers, Sathyabhama, Anagha Sajikumar, Manasa R B, Devika Anil, Deepa L, Aneesh M S, Abhijith, and Ashwin.
The lyrics in the video song are: "This is your vote, and our state needs your vote... one goal can change the game, and one vote can alter the fate."
To encourage young voters, the Election Commission has introduced several initiatives, including providing "halwa" to first-time voters in Kerala.
Uber will offer free rides to polling stations within a two-kilometer radius in Ernakulam and Thiruvananthapuram.
State-run SupplyCo is also considering providing rice flour at Re 1 on April 10 and 11, following the election, sources added.