Kozhikode, March 8 A promotional campaign by a footwear shop here, promising premium shoes for just Rs 1, sparked a massive rush on Sunday morning, forcing police to use batons to control the crowd.
Hundreds of eager customers, drawn by viral advertisements, flooded the area in the early hours, leading to a chaotic situation and traffic disruption.
According to police, the crowd began gathering as early as 2 am after the shop advertised a deal offering footwear for just Rs 1 to the first 100 customers, who produced a one rupee note.
The turnout exceeded the shop's capacity, with people, including children, traveling from districts like Wayanad.
A boy from Wayanad said he reached the shop by 2.30 am, only to find a massive crowd already waiting.
The massive influx of people caused a commotion and a complete standstill of traffic in the area.
When the situation turned chaotic, the police were forced to intervene. To prevent a stampede, they resorted to a mild use of batons.
Following the chaos, the shop owners were taken into custody due to the tension in the area.