New Delhi, March 20 Luxor Writing Instruments Pvt Ltd announced a long-term partnership with Crayola LLC on Friday, bringing America's leading brand in children's creative expression and art supplies to the Indian market.
Under the partnership, co-branded "Luxor Crayola" products will be manufactured in India, Luxor Writing Instruments said in a statement.
This is the first time in Crayola's history that the brand has adopted a sub-branding approach, "a move that reflects both strategic alignment and a long-term commitment to the Indian market," it added.
"India represents one of the most dynamic and inspiring creative markets in the world today. With a young population, a strong education ecosystem, and a deep cultural appreciation for art and expression, it is a natural next step in Crayola's global journey," said Pete Ruggiero, President & CEO of Crayola LLC.
He further stated, "This partnership allows us to enter India in a way that is meaningful, local, and built for long-term impact."
Pooja Jain Gupta, Managing Director of Luxor Writing Instruments, said bringing Crayola to India is a defining step in the company's long-term vision to strengthen the creative and coloring category in this market.
"As a company that has shaped how India writes and expresses itself for over six decades, Luxor sees a growing need to integrate creativity more deeply into everyday learning. As education evolves, creativity must move from the margins to the mainstream of how children grow and develop," she added.
The "Luxor Crayola" range will be available nationwide across all channels, including leading e-commerce and quick commerce platforms, the company said.