Mumbai, February 27 Mahindra Group said on Friday that it is committed to introducing new products for all cropping cycles to enable farm mechanization in the country.
It also said that the rotavator remains a key area of focus for the company, and the ultimate goal is to increase market share in this segment.
Earlier, Mahindra & Mahindra announced the launch of its new rotavator series. Featuring a new design and a wider mast, the new Mahindra Rotavator series will be available under the heavy-duty rotavator category - Mahavator & Mahavator HD, ranging from 4 to 9 feet.
A rotavator or rotary tiller is typically attached to a tractor and is designed to prepare soil for planting by breaking up and aerating the earth.
"Farm mechanization is crucial to farm productivity, and rotavators play a crucial role in efficiently preparing farmland. We are very committed to bringing new products throughout the cropping cycle to enable mechanization in the post-harvest period, thereby reducing crop residue," said Anusha Kothandaram, Vice President & Head, International Operations & Business Head, Farm Machinery, Mahindra Farm Equipment Business.
While the newly designed rotavator range will replace Mahindra's current rotavator models, Mahindra will continue to offer its existing model lineup, giving customers a complete portfolio that addresses diverse farming preferences and operational requirements, the company said.
Stating that rotavators are a key area of focus for the company, given that it is one of the main tillage equipment used in the country, she said, "We have significant manufacturing capabilities for rotavators. Expanding our product portfolio in this area is also very important for us."