Mumbai, February 27 – Renowned Bollywood designer Manish Malhotra, in a post on his social media account, stated that Kareena Kapoor Khan's costumes from the film "Kabhi Khushi Kabhie Gham" have become a part of pop culture even 25 years after the film's release.
Sharing a post on social media, Manish wrote, "The 'Bole Chudiyan' song, which started the tradition of Indian wedding sangeets, and families dressing up and dancing together in Karan Johar's iconic 2001 Bollywood blockbuster '#KabhiKhushiKabhieGham', has made Kareena Kapoor Khan's costumes a part of pop culture even today, 25 years later. Over the years, designing outfits for our model @anitakumar_1 and for customers across the globe has been heartwarming."
Sharing pictures of Kajol's daughter Nysa Devgn dressed in a lehenga designed by him, Manish wrote, "@nysa_devgen, you look gorgeous and vibrant in the new version of what we call the 'Bole Chudiyan' outfit. This reflects the vision I had 35 years ago when I started my career in 1990, designing costumes and introducing styling to many of the styles seen in cinema. These styles became mainstream Indian fashion trends, transcending generations, and the costumes remain timeless…."
Manish Malhotra credited the song 'Bole Chudiyan' for starting the trend of celebrated Indian wedding sangeet ceremonies, where families dress up and dance together.
The film, directed by Karan Johar, "Kabhi Khushi Kabhie Gham", featured a strong cast including Amitabh Bachchan, Jaya Bachchan, Shah Rukh Khan, Kajol, Hrithik Roshan, and Kareena Kapoor Khan.
The family drama revolved around love and reconciliation within a wealthy yet traditional Indian family. Besides its emotional storyline, the film is still remembered for its grand sets, opulent visuals, and stunning costumes.
Kareena's portrayal of the stylish and glamorous Poo became iconic. Her quirky, bold, and fashion-forward outfits in the 2001 movie were considered ahead of their time and perfectly suited her character's unapologetically glamorous and confident personality.
Manish Malhotra, the director, has been a part of the industry for 35 years.
In 2025, after a successful career as a fashion designer, Manish ventured into film production under his banner, Stage5 Production.
His debut film as a producer, "Gustaakh Ishq", starred Vijay Varma, Fatima Sana Shaikh, and Naseeruddin Shah. The film, which released in November, received a lukewarm response at the box office but garnered good reviews from critics.
