Mumbai, March 24 India's media and entertainment sector is estimated to grow at a compounded annual rate of 7 per cent, reaching a market size of Rs 3.3 lakh crore by 2028, according to a report released on Tuesday.
The industry grew by 9 per cent year-on-year, reaching a size of Rs 2.78 lakh crore by the end of 2025, according to the Ficci-EY M&E report.
Digital media emerged as the largest segment of the media and entertainment industry in 2025, exceeding Rs 1 lakh crore, with digital advertising alone contributing Rs 94,700 crore due to a 26 per cent growth.
The overall advertising industry grew by 13.5 per cent, reaching Rs 1.5 lakh crore, or 0.41 per cent of the Indian GDP, according to the report.
The live events segment saw a significant 44 per cent growth in 2025, driven by increased spending on ticketed events, personal functions such as weddings, government events, and religious gatherings, the report stated.
Digital subscription revenues increased by 60 per cent to Rs 16,300 crore, encompassing 21.6 crore paid video subscriptions across 14.3 crore households in India, driven by the introduction of premium sports and films behind paywalls.
Paid music subscriptions expanded by 37 per cent to 1.44 crore, following measures by music streaming platforms to encourage paid usage.
Despite global declines, print media remained resilient in India. Advertising revenues rose by 2 per cent in 2025, particularly in premium formats for affluent metro and non-metro readers.
Video games saw a 17 per cent decrease following the ban on money gaming, which came into effect in August 2025, according to the report.