The Secretary for the Ministry of Information and Broadcasting, Sanjay Jaju, has called for a "trust-based" and "responsibility-focused" approach to transform India's advertising sector into a globally competitive and truthful ecosystem. Addressing the AdTrust Summit 2026 in Mumbai today, the Secretary highlighted the rapid digital transformation in the industry and warned against the growing threats of AI-driven deception. Mr. Sanjay Jaju emphasized that India's advertising economy is on a high-growth trajectory, projected to reach over 164,000 crore rupees by 2025. Recognizing the economic and creative importance of the advertising sector, the Ministry of Information and Broadcasting has integrated "online advertising" into its formal mandate through the amended Allocation of Business Rules. Mr. Jaju said the Ministry is closely monitoring "industrialized fraud" and AI-driven scams. He specifically highlighted the vulnerability of children to immersive, gamified advertising and called for a higher standard of care for young users. The Secretary noted that the Ministry remains committed to a consultative approach, ensuring that innovation flourishes while the public's trust is protected.