New Delhi, April 2 The Indian storytelling platform, Pratilipi, has announced the launch of Double Tap Films, which is being billed as India's first data-backed microdrama studio, with a slate of over 150 productions across more than 10 streaming platforms.
Built at the intersection of indigenous intellectual property and mobile-first content consumption, the studio produces vertical-first dramatic narratives powered by audience data drawn from Pratilipi's ecosystem of over two million authors, whose stories are read more than 800 million times each month.
The studio's debut slate includes productions in Hindi, Bengali, Kannada, and Gujarati, such as "Avnika Ki Shaadi", "Apavitra", "Aag Se Takkar", "Raavan", "Boss Bahu", "CEO Se Romeo", "2:47AM", "Nishithini", and "Naduve".
The content is available on platforms like Hungama OTT, Zupee, Fatafat, Reelies, Story TV, Vertical TV, KLIP, and DramaWave, among others.
"India has always been a country of storytellers. What has changed is the screen. The mobile phone is now the primary medium that hundreds of millions of Indians use to consume narratives, and Double Tap Films exists to define what great storytelling looks like within that medium," said Ranjeet Pratap Singh, Co-Founder and CEO of Pratilipi, in a statement.
The studio describes its model as a "format lab to franchise pipeline", using the microdrama format to identify IP with the potential to scale across OTT, gaming, and international markets.
India's microdrama market is one of the fastest-growing segments in the country's entertainment economy, with projections pointing to a market value exceeding one billion dollars by 2030.
The format has seen rapid growth in consumption across Tier 2 and Tier 3 cities, with family dramas, romances, and aspirational narratives commanding the highest engagement.
"India has already crossed 250 million cumulative downloads of micro-drama apps. We are not just producing content for this format; we are defining what this format can be. Every frame is designed for maximum emotional impact per second," said Sharlton Menezes, Vice President, IP and Key Partnerships, Pratilipi and Double Tap Films.
