The Ministry of Culture today signed a Memorandum of Understanding (MoU) with YouTube in New Delhi. The MoU aims to use digital platforms to promote India's rich and diverse musical traditions worldwide. Speaking at the event, Union Minister for Culture, Gajendra Singh Shekhawat, said that this initiative is a significant step towards preserving India's cultural heritage and promoting traditional folk and tribal music on the global stage. The Minister stated that the initiative aligns with the vision of Prime Minister Narendra Modi of "Vocal for Local" and "Local for Global," and seeks to showcase India's traditions, heritage, and artistic legacy to international audiences. He highlighted that India's cultural expressions, including its folk traditions and historical legacy, have the potential to strengthen the country's global cultural presence through sustained digital outreach.
Mr. Shekhawat praised the role of YouTube in content creation and dissemination, noting that the platform has significantly contributed to the digital economy and has emerged as a means of employment and empowerment for a large number of creators. The Minister expressed confidence that the partnership will play a key role in promoting Indian folk and tribal music internationally, while also supporting artists and creators. He said that the initiative will further strengthen India's position as a cultural partner to the world and contribute to the broader objective of global cultural outreach.