Doordarshan has signed a Memorandum of Understanding (MoU) with the Indian Council for Cultural Relations (ICCR) in New Delhi. The Ministry of Information and Broadcasting stated that the partnership aims to utilize Doordarshan's (Prasar Bharati) extensive television, radio, and digital ecosystem to expand the reach of cultural content provided by ICCR. It added that under the MoU, ICCR will provide cultural content and performances, while Doordarshan will be responsible for its coverage and dissemination across multiple platforms, including television channels, radio networks, OTT platforms, and social media. The Ministry further stated that a key feature of the agreement will be the provision for joint ownership of content rights in perpetuity, including digital rights, enabling both organizations to archive and disseminate content for long-term use. The agreement will remain in effect for a period of three years, with provisions for extension through mutual consent.