Natural Diamonds in India: Growth Driven by Consumer Trends

Natural Diamonds in India: Growth Driven by Consumer Trends.webp

Mumbai, April 8 The Indian natural diamond jewellery market is expected to reach ₹1,50,000 crore by 2030, driven by strong macroeconomic fundamentals and evolving consumer trends, De Beers Group said in a report on Wednesday.

Supported by robust macroeconomic fundamentals, including a projected 11 per cent annual growth in GDP and personal disposable income (PDI) through 2030, the Indian natural diamond jewellery market is entering a high-growth phase, positioning the sector to reach an estimated valuation of ₹1,50,000 crore by 2030, De Beers said in its report '2025 India Diamond Acquisition Study (DAS)'.

This momentum signals a structural shift in the domestic market, with natural diamonds moving beyond traditional "bridal heirlooms" to emerge as a high-frequency everyday wear category.

This shift is driven by the rising financial independence of women and the aspirations of Generation Z and millennial consumers, who now control 86 per cent of the market value, the report said.

Furthermore, this growing demand is no longer restricted to metros; tier II and III cities are emerging as significant growth engines, fueled by rising aspirations and increasing accessibility to luxury, it added.

"India's relationship with natural diamonds is undergoing a profound structural shift, moving from traditional to a powerful medium of daily self-expression. As personal disposable income grows, a new generation of consumers is prioritizing the authenticity and rarity that only a natural miracle can provide.

"This ensures that the category remains a vital pillar of the nation's luxury future while reinforcing India's position as the global heartbeat of the industry," De Beers Group Global SVP Shweta Harit said.
 
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consumer trends de beers group diamond jewellery economic growth gdp growth generation z india luxury market market research millennials natural diamonds personal disposable income tier ii cities tier iii cities valuation
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