New Delhi, March 19 Ola Electric announced on Thursday the launch of its Navratri Mahotsav, a limited-time festive campaign offering benefits worth over ₹30,000 across its S1 scooter and Roadster motorcycle portfolio.
As part of the nine-day celebration of Chaitra Navratri, the company has launched a range of offers, including cash discounts, extended warranties, and instant cashback options.
Adding to the festive atmosphere, Ola Electric will also host daily 90-minute "Muhurat" windows featuring limited units of select models at special, limited-time prices, the company said in a statement.
Building on the strong customer response to its recently introduced upgrade initiative, Ola Electric has also announced the expansion of its Ola Insider Upgrade Program to 60 per cent of its customer base across India.
Initially launched as a pilot in select cities, the program has seen thousands of inquiries and will now be scaled to cover all Gen 1 and Gen 2 Ola Electric customers, enabling them to seamlessly upgrade to the company's latest Gen 3 products, it added.
"Navratri Mahotsav is our way of celebrating the spirit of new beginnings and prosperity with our customers. This festive period is deeply significant across India, and we wanted to make electric mobility more accessible and rewarding during these auspicious nine days," an Ola spokesperson said.
"With benefits of over ₹30,000, including extended warranties, attractive cash discounts, and exclusive Muhurat offers, we are not only delivering exceptional value, but also reinforcing our commitment to accelerating EV adoption in the country.
"The strong response to our upgrade program further reflects the growing confidence of our customers in our latest products, and we are excited to scale it to a majority of our customer base," the spokesperson added.