New Ambassador Boosts Watch Retailer's Growth.webp

New Delhi, March 10 JUST IN TIME, one of the leading watch retailers in the country, will add 45 to 50 stores to expand its sales network over the next two years, as it aims to have a pan-India presence in the next five years, said its CEO, Ronak Shah.

The Mumbai-based watch retailer, which currently operates 82 boutiques across 18 cities, has roped in Bollywood actor Ayushmann Khurrana as its Brand Ambassador.

The company is quite encouraged by the ongoing trend of premiumisation, where an aspirational teenager or a watch collector, even from small towns, is now more comfortable buying a "luxury and premium" watch.

"India is now ready for watch consumption more than before," Shah told
 
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ayushmann khurrana brand ambassador india luxury watches mumbai new delhi premiumisation retail retail strategy ronak shah sales network store expansion watch industry watch retail watches
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