New Delhi, February 17 AU Small Finance Bank announced on Tuesday the launch of its gold loan branch network as part of a broader nationwide expansion in secured retail lending.
The small finance bank (SFB) has inaugurated its first two dedicated Gold Loan servicing branches in Jamnagar and Junagadh, Gujarat, marking the start of a phased expansion, the bank said in a statement.
Nine additional exclusive branches will be launched across Telangana, Tamil Nadu, Karnataka and Maharashtra before March 31, 2026, strengthening AU SFB's reach in key secured lending markets, it said.
This national rollout underscores AU SFB's commitment to building a high-quality, risk-focused secured retail portfolio, supported by dedicated infrastructure, a deeper regional presence, and a customer-centric approach to product delivery, it said.
Traditionally, exclusive gold loan branches have largely been the domain of specialized NBFCs.
With this initiative, AU SFB becomes the progressive bank to introduce a branch-led, gold loan-only format, aimed at delivering a faster, simpler, and more customer-centric experience – backed by the strength, transparency, and governance of a regulated banking institution, it said.
