The Securities and Exchange Board of India (SEBI) has directed all entities it regulates to prominently disclose their registered name and registration number when posting content related to the securities market on social media platforms. This directive was issued through a circular yesterday. The order applies to stock brokers, portfolio managers, mutual funds, as well as intermediaries and agents, including distributors. The new regulations will come into effect on May 1st.
According to SEBI, this move will help investors clearly distinguish between content published by registered and regulated entities and that shared by unregistered or unregulated players operating on social media. This requirement will cover all forms of content, including videos, written posts, and other published material, shared on open platforms as well as closed or semi-closed groups across platforms such as YouTube, Telegram, Instagram, Facebook, WhatsApp, X, LinkedIn, Reddit, and Threads.
