New Delhi, March 26 Ola Electric announced the launch of its "#EndICEAge" campaign on Thursday, a decisive move to accelerate India's transition to electric mobility by combining category-leading products, breakthrough pricing, and an assured ownership experience.
As part of the campaign, the company is offering its Gen 3 S1 X (2kWh) and Roadster X (2.5 kWh) at just ₹49,999, along with benefits of up to ₹50,000 across the portfolio – valid only until March 31, 2026, the company said in a statement.
With this, Ola is making electric vehicles the most compelling choice for Indian consumers, especially as fuel prices continue to rise structurally, it added.
"The oil shock has brought energy security back into sharp focus for every Indian, and rising fuel prices are a clear reminder of why we must accelerate our journey towards energy independence," said Bhavish Aggarwal, Chairman and Managing Director of Ola Electric.
He further said, "With #EndICEAge, we are now shifting back to growth, backing our category-leading products with aggressive pricing, a Service Trust Guarantee, and a Buyback Guarantee, so that every Indian can confidently make the switch to electric. We are going to do whatever it takes to accelerate India's move beyond ICE!" As part of the campaign, Ola said it is introducing clear, customer-first ownership assurances These include service trust guarantee, buyback guarantee and extended warranty.
With same-day service resolution currently over 80 per cent, the company is further strengthening its commitment to uninterrupted mobility by providing free Ola cab vouchers in the event of any service delays beyond the stipulated timeframe.
It is also offering assured buyback value of up to 60 per cent, providing peace of mind and an easy upgrade in the future. Ola Electric further said eight years extended warranty now comes as standard across its portfolio of S1 scooters and Roadster motorcycle.