Patriot's Release Halted: Revenue Dispute Fuels Theatre Stand-Off

Patriot's Release Halted: Revenue Dispute Fuels Theatre Stand-Off.webp

Kochi, March 6 – The upcoming Malayalam film 'Patriot', which brings together superstar actors Mammootty and Mohanlal after a long gap, has run into trouble ahead of its release, with the theatre owners' association, Film Exhibitors United Organisation of Kerala (FEUOK), deciding not to screen the film due to a dispute over revenue sharing.

The association has reportedly directed theaters across the state not to enter into screening agreements with the film's producers.

This move follows a disagreement over the share of box office revenue demanded by the film's producers.

According to the existing revenue-sharing practice in the Malayalam film industry, theatre owners usually provide 60 per cent of the box office collection to producers and distributors during the first week of film release.

The share typically reduces to 55 per cent in the second week and 50 per cent in the third week.

However, the producers of 'Patriot' have reportedly insisted that they should receive a 60 per cent share for the first two weeks of the film's theatrical run.

This demand was included in the agreement proposed to theatre owners, which triggered opposition from FEUOK.

The theatre owners' body has said that agreeing to a 60 per cent share for the first two weeks would not be financially viable for theatre operators and could result in significant losses.

According to the association, the existing system has been in place to ensure a balanced distribution of revenue between producers and exhibitors.

FEUOK leaders have also said that in many cases involving multiplex theaters, producers usually agree to a share that is even lower than the 60 and 55 per cent structure currently followed in single-screen theaters.

With the association now advising theaters not to sign agreements for the film, uncertainty has emerged over the scheduled release of 'Patriot', which is slated to hit theaters on April 23.

The film has generated considerable excitement among Malayalam cinema audiences as it marks the reunion of Mammootty and Mohanlal, two of the industry's biggest stars.

However, unless the dispute between the producers and theatre owners is resolved soon, the film's theatrical release could face significant hurdles.
 
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box office revenue film agreements film dispute film distribution film exhibitors united organisation of kerala film production film release date film revenue sharing kerala film industry malayalam film mammootty mohanlal patriot film theatre owners theatrical release
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