Kochi, March 27 – A large gathering of people holding BJP flags, marching behind a political figure standing in a jeep, and waving at them, is not a public rally by Prime Minister Narendra Modi or Home Minister Amit Shah, but an AI-generated video of a saffron party candidate contesting the Kerala election.
In the AI-generated video, BJP candidate P R Sivasankar, contesting the April 9 polls from the Ernakulam Assembly seat, appears to lead a large procession, with men, women, and even children lining the streets, holding Indian tricolours and BJP flags.
The visuals are striking and convincing.
As campaigning gathers pace ahead of the crucial elections, the war rooms of major political parties, including the Left, the Congress, and the NDA, are busy creating such content to influence voters in an increasingly digitally driven society.
Compared to previous Assembly polls, political messaging this time is increasingly shaped by synthetic videos and edited visuals that blur the line between reality and fiction, making it challenging for voters to tell what is real and what is not.
Yes, the real election battle is being fought in the digital space.
Congress candidate from Angamaly and sitting MLA Roji M John said that the party is using AI-generated videos to convey its ideas to the people.
To target the ruling Left over the Sabarimala missing gold issue, the Congress has created AI-generated videos featuring Chief Minister Pinarayi Vijayan and other Left leaders, alleging their involvement.
John added that, apart from this, individual candidates are also using AI to promote their campaigns in their respective constituencies.
"It's all issue based, like the Sabarimala gold loss matter. We did a lot of AI-based videos highlighting the role of the CPI(M) in it," he told