Ranchi, March 15 Jharkhand Chief Minister Hemant Soren inaugurated a tribal apparel showroom in the state capital, Ranchi, on Sunday, aimed at promoting indigenous textiles and traditional craftsmanship.
The chief minister formally opened the outlet of the private label 'Johargram' at Karamtoli Chowk.
"The government is continuously working to promote tribal art, culture, and traditional products such as clothing, jewelry, and cuisine. Initiatives like this will help increase people's interest in tribal attire," Soren said in a social media post.
Founded by designer Ashish Satyavrat Sahu, the brand received national attention in 2025 when Prime Minister Narendra Modi mentioned his work in an episode of his monthly radio programme 'Mann Ki Baat'.