REASI, FEBRUARY 21: Adventure tourism is on the rise near the revered Shri Mata Vaishno Devi Shrine, with more pilgrims choosing white-water rafting on the rivers in the Reasi district.
Local entrepreneurs report increasing bookings, especially on weekends and holidays, as devotees extend their stay after the pilgrimage to enjoy adventure activities. Safety measures, including trained guides and life jackets, are in place to ensure safe experiences.
Officials and operators are optimistic about the upcoming tourist season, highlighting the district's potential as a growing hub for adventure tourism that combines natural landscapes with religious tourism, boosting local employment and the economy.
BYTES: TOURISTS, Adventure operators