Mumbai, March 1 Mahindra Group is aiming for a 25 per cent market share in the rotavator segment, especially in the domestic market, amid increasing farm mechanization and the use of new technologies, a senior group executive said.
The company, which last week launched a new series of rotavators for heavy-duty applications, also said that it has the ability to add capacity in a modular way at its two facilities that manufacture this equipment to meet the demand.
Mahindra Group's Farm Equipment business comprises tractors, agricultural services, and farm machinery. Rotavators fall under the farm machinery product category. Also known as a rotary tiller, the equipment is usually attached to a tractor and is designed to prepare the soil for planting.
"Rotavators are a key focus for us because they are one of the main tillage equipment used in India. With the launch of the new rotavator, we are aiming to further increase our market share to 25 per cent. That is our goal," said Anusha Kothandaraman, Vice President & Head for International Operations & Business Head for farm machinery at Mahindra Farm Equipment Business, to
