Mumbai, March 4 – Shilpa Shinde will be participating in an initiative titled "Selfie Lo Shine Karo" to celebrate International Women's Day with &TV. The actress says that she truly believes that confidence starts with how we see ourselves.
The on-ground initiative will take place at a popular mall in Lucknow on March 7-8. Shilpa will be interacting with participants and promoting the initiative.
Sharing her thoughts on being part of the initiative, Shilpa Shinde said, "I truly believe that confidence starts with how we see ourselves. I am very happy that &TV is creating a platform where women are not just celebrated, but also given the opportunity to be seen and recognised."
"I am looking forward to meeting everyone in Lucknow and being a part of this wonderful initiative that encourages women to shine in their own way," she added.
"Selfie Lo. Shine Karo. Star Ban Jaao!" is an engaging and uplifting opportunity designed to encourage women to participate and celebrate themselves. As part of the activation, women can take selfies at the specially designed installation and tag &TV, turning a simple moment into an opportunity to shine.
Selected participants will have the opportunity to meet Shilpa Shinde on March 8th, and one winner will be featured in an upcoming episode on &TV—transforming a selfie into a star moment.
Speaking about the broader concept, Kaveri Das, Chief Channel Officer, &TV and Business Head, Hindi, ZEE5, shared, "At &TV, we don't just tell stories of strong women—we actively create platforms for them. This Women's Day initiative is our way of moving beyond celebration and enabling real visibility."
"By giving women the opportunity to be featured and broadcast on the channel, we are reinforcing our belief that empowerment begins with recognition. This is about confidence, opportunity, and creating moments that truly matter."
