Chennai, March 14 The fastest-growing cricket brand, SiXiT, aims to generate revenue of ₹300 crore over the next three years, the company said on Saturday.
The company has roped in India team pacer Arshdeep Singh as its Brand Ambassador for the Cricket Ball category, as part of its vision to expand its product range and increase its distribution network.
SiXiT, currently valued at ₹125 crore, aims to generate ₹300 crore in revenue over the next three years, driven by product expansion, increased distribution, and deeper engagement with grassroots cricket communities, a company statement said.
The company has its manufacturing facility in Madurai, Tamil Nadu, and employs over 1,000 people. Recently, the company unveiled a range of cricket kits.
SiXiT has also built its distribution network across the country with over 2,000 distributors and wholesalers working with the brand, and its products are available in over 50,000 retail outlets.
Commenting on the occasion, SiXiT Sales Head Bhavin Lakhlani said, "SiXiT has grown alongside the grassroots cricket culture, and our cricket tennis balls have become a familiar part of weekend matches and local tournaments across the country. As cricket participation continues to expand, the sporting goods industry is evolving alongside it."
"We are also delighted to welcome Arshdeep Singh as Brand Ambassador for our cricket ball category, as his journey inspires a new generation of cricketers," he said.