Kolkata, February 24 Kolkata-based realty group Srijan Group announced its entry into organized fashion retail on Tuesday, marking a strategic diversification into India's fast-growing consumer segment.
The group, launching "Srijan Style," stated that it has committed an initial investment of over ₹500 crore over the next 3-4 years.
The group aims to gradually build Srijan Style into a national chain, with expansion primarily focused on Tier 2, Tier 3, and Tier 4 markets that are experiencing rising disposable incomes and increasing formal retail penetration.
Under a phased rollout plan, the company aims to open 10 stores in the first quarter and 50 stores by the end of FY26-27, Srijan Realty Director Keshav Agarwal said.
The entire investment will come from internal accruals, he said.
Chairman and Managing Director Shyam Sunder Agarwal said the company is initially targeting 200 stores across India, and 1,000 stores in the long term.
The retail journey will begin in eastern India, with a flagship store planned at Gariahat in South Kolkata, along with outlets in Bandel, Madhyamgram, Serampore, Bagnan, Sodepur, Murarai, and Asansol in West Bengal, before expanding across high-potential clusters across the country.
Officials said Srijan Style aims to position itself as a "family destination," offering affordable fashion and essential general merchandise through an organized, high-efficiency retail format.
Stores will average around 8,000 sq ft and are designed to optimize inventory productivity, operating leverage, and store-level profitability.
The merchandise strategy will focus on high-volume, fast-turn categories priced between ₹99 and ₹1,999, with the majority of products priced below ₹999, aiming to balance affordability with quality and margins.
Agarwal said that organized value fashion accounts for about 15 per cent currently and is expected to grow to 30-35 per cent by 2030, presenting strong opportunities across emerging markets.