New Delhi, April 7 Jindal Stainless Ltd (JSL), the country's leading stainless steel manufacturer, announced Bollywood superstar Ranveer Singh as its first-ever brand ambassador and nationwide celebrity endorser on Tuesday.
This collaboration marks a key move to enhance brand visibility and consumer engagement, the company said in a statement.
"As Jindal Stainless embarks on its next phase of growth, his (Ranveer Singh) dynamic personality and strong connection with audiences make him an ideal partner to bring the versatility of stainless steel closer to people across the country," said Abhyuday Jindal, the company's Managing Director.
This association aligns Singh's persona – known for resilience, high performance, and reliability – with the company's core values of durability and innovation in stainless steel production.
Stainless steel has been a part of some of India's most defining moments of progress, from cutting-edge infrastructure and transportation solutions like the Vande Bharat sleeper trains, to strategic sectors such as defense with projects like BrahMos, and aerospace with projects like Chandrayaan-3, along with countless everyday applications.
Through this collaboration, Jindal Stainless aims to highlight these connections and foster greater appreciation for the material's contribution to the country's growth and development, the company said.
Jindal Stainless reported an annual turnover of Rs 40,182 crore in FY25 and is expanding its facilities to reach a 4.2 million tonnes annual melt capacity by FY27.
The company has 16 stainless steel manufacturing and processing facilities in India and abroad, including in Spain and Indonesia, and a worldwide network in 12 countries, as of March 2025.